Toby Danylchuk | 39 Celsius Web Marketing

Google AI Overviews: Why Your Website Traffic is Down & How Small Businesses Can Adapt SEO

Is Google AI changing how people find information? YES! As a small business owner, you need to understand Google AI Overviews (AIOs) and their impact on your website traffic. 
This video breaks down what AIOs are, who they’re affecting the most, how they're affecting businesses like yours, and concrete steps you can take right now to adapt, stay visible, and keep customers coming to your site. No tech jargon, just actionable advice!
What's in this video:====================0:00 Intro: Why Website Traffic Is Dropping  0:31 What Are AI Overviews (AIOs)?  1:12 How AIOs Impact Google Search Results  1:52 The Future of Google Search: AIOs Are Permanent  2:06 Zero-Click Searches and Lost Traffic  2:23 Stats: AIOs Causing Clicks to Drop 15–70%  3:00 Real Analytics Showing Traffic Declines  3:45 New SEO Priority: Inclusion in the AIO  4:23 Search Types Most Affected by AIOs  4:47 Branded Searches Still Work  5:15 Why Brand Building Is More Important Than Ever  5:55 SEO Best Practices Still Matter  6:14 Transactional Searches Are Less Affected  6:41 Industry-Specific AIO Impact  7:14 How Small Businesses Can Adapt  7:21 Step 1: Be Cited, Not Just Ranked  8:01 Step 2: Use Schema Markup  8:56 Step 3: Build Topical Authority  9:24 Step 4: Strengthen Your Brand  9:57 Step 5: Diversify Your Traffic Sources  10:27 Local SEO: AIO-Proof Strategy  10:46 Consider Google Ads and Track AIOs  11:14 Video SEO in AIOs  11:32 Final Thoughts: Adapt and Thrive  11:51 Evaluate AIO Impact on Your Site  ====================
Additional resources: Local SEO series: https://www.youtube.com/playlist?list=PLvNERf1ABUcMOOmY-eHq3ayPxj9_VLM3v
This video's research was compiled and summarized with the assistance of Google Gemini. All factual claims and statistics have been traced back to their original human-authored sources, which are listed below.
Sources cited for this video: -Generative Search Is Here - Oneupweb, accessed May 25, 2025, https://www.oneupweb.com/blog/google-ai-overviews-generative-search-is-here/-How Advertisers Can Adapt to Google's AI Overviews - Basis Technologies, accessed May 25, 2025, https://basis.com/blog/how-advertisers-can-adapt-to-googles-ai-overviews-Semrush Report: AI Overviews' Impact on Search in 2025, accessed May 25, 2025, https://www.semrush.com/blog/semrush-ai-overviews-study/-Google AI Overviews: New CTR Study Reveals How to Navigate ..., accessed May 25, 2025, https://www.amsive.com/insights/seo/google-ai-overviews-new-research-reveals-how-to-navigate-click-drop-off/-How Google's AI overviews are impacting CTRs I Birdeye, accessed May 25, 2025, https://birdeye.com/blog/google-ai-overviews-ctr-impact/-Google AI Overviews Expanded - Sky SEO Digital, accessed May 25, 2025, -https://skyseodigital.com/googles-ai-overviews-expand-across-key-industries-what-marketers-need-to-know/-Shocking 56% CTR drop: Google AI Overviews gut MailOnline's traffic, accessed May 25, 2025, https://searchengineland.com/google-ai-overviews-mail-online-ctr-drop-455393-Understanding the Impact of AI Overviews and How to Respond, accessed May 25, 2025, https://www.conductor.com/blog/ai-overviews-impact/-AI Overviews Are Impacting Website Traffic—Who's Winning? - Stan ..., accessed May 25, 2025, https://www.stanventures.com/news/ai-overviews-are-impacting-website-traffic-whos-winning-2049/-Google Explains How AI Overviews Affect Search Reports - Relevant Audience, accessed May 25, 2025, https://www.relevantaudience.com/google-explains-how-ai-overviews-affect-search-reports/-AI Overview Impact on SEO: How to Thrive Amidst Google's Update - Growth Machine, accessed May 25, 2025, https://www.growthmachine.com/blog/ai-overview-impact-on-seo-AI Overviews expand to over 200 countries and territories, more than 40 languages, accessed May 25, 2025, https://blog.google/products/search/ai-overview-expansion-may-2025-update/-New Google AI Overviews data: Search clicks fell 30% in last year, accessed May 25, 2025, https://searchengineland.com/google-ai-overviews-search-clicks-fell-report-455498-Google massively expanding AI Overviews for travel, entertainment - Search Engine Land, accessed May 25, 2025, https://searchengineland.com/google-ai-overviews-expand-travel-entertainment-454863
📢 And if you need help with your company's digital marketing, connect with me now:📧 Email: toby@39celsius.com🌐 Website: https://www.39celsius.com/⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation
Contact us: 32605 Temecula Pkwy, Ste 211Temecula, CA 92592📞Phone: 951-444-0174
#Temecula #TemeculaWineCountry #GoogleAIO #AIO #AIOs #AIOImpact #GoogleAIOverviews #AISearch #SEO #SmallBusinessSEO #SEOTips #ZeroClickSearch #PositionZero #GoogleSearch #ContentMarketing #LocalSEO #BrandBuilding #TrafficDrops #OnlineMarketing #BusinessGrowth #SearchEngineOptimization #GoogleUpdate #MarketingStrategy #SMBMarketing #WebTraffic #DigitalStrategy #MarketingTips

Top Digital Marketing Mistakes Small Businesses Make (and How to Fix Them!) 💡

You're pouring your heart into your business, but your digital marketing efforts feel like a black hole? 😩 You're not alone! 
Many small and medium-sized business owners struggle with digital marketing mistakes that cost them time, money, and valuable customers.
In this video, we're pulling back the curtain on the top digital marketing mistakes that are sabotaging your online results – and more importantly, giving you simple, actionable fixes you can implement right away. No confusing jargon, just clear steps to get your business growing online.
You'll discover:
-Mistake #1: Lack of a Clear Marketing Strategy. 🗺️ Learn why flying blind without defining your target audience and customer journey is costing you leads.-Mistake #2: Ignoring Website Essentials. 📱 Is your website mobile-friendly? We'll cover crucial technical SEO elements that could be hiding your business from potential clients.-Mistake #3: Poor Content & Promotion. ✍️ Are you creating compelling content? Discover how to create "edutainment" and promote it effectively, including leveraging video marketing.-Mistake #4: Not Building Your Audience. 📧 Why an email list is your most valuable asset and how to truly engage on social media marketing to build lasting relationships.-Mistake #5: Lack of Measurement & Conversions. 📈 Are you tracking what works? Understand the power of marketing analytics, CTAs (Call to Action), and asking for the sale.-Mistake #6: Inconsistency & Avoidance. ⏰ The hidden cost of putting off marketing consistency and why SEO investment is non-negotiable.
Don't let common digital marketing mistakes hold your business back any longer! Watch now to identify the pitfalls and start implementing powerful solutions today. Your future customers are waiting!
 
Additional Resources: -Fix Your Slow Mobile Site: https://www.39celsius.com/your-slow-mobile-site-is-killing-your-seo-traffic-heres-the-fix-case-study-proof/-Boost SEO with Internal Linking Now: https://www.39celsius.com/internal-link-building-commonly-overlooked-effective/-Google Ads Conversion Tracking: https://www.39celsius.com/google-ads-conversion-tracking/-Double Your Leads Now: https://www.39celsius.com/unlock-the-maximum-profit-potential-hidden-inside-your-google-facebook-campaigns/-My Local SEO 6-part Video Series: https://www.youtube.com/playlist?list=PLvNERf1ABUcMOOmY-eHq3ayPxj9_VLM3v
📢 And if you need help with your company's digital marketing, connect with me now:📧 Email: toby@39celsius.com🌐 Website: https://www.39celsius.com/⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation
Contact us: 32605 Temecula Pkwy, Ste 211Temecula, CA 92592📞Phone: 951-444-0174

🚀 Google Ads Showdown: Performance Max vs. Search Campaigns - Which Drives More Business? 📈

Are you navigating the complex terrain of Google Ads and pondering whether to go for a Performance Max campaign or stick with the traditional Search campaign? https://www.39celsius.com/performance-max-vs-search-campaign-which-one-is-better/Perhaps, considering running both? 🤔💡 
►Subscribe to my channel, just click the link: https://bit.ly/48VaOre
Dive into our comprehensive guide tailored for business owners and managers like you, with minimal experience in Google Ads, but eager to propel your business to new heights.
Want us to professionally set up your Google Ads, learn more here: https://www.39celsius.com/get-started-google-ads-campaign/
In this video, I will walk you through a detailed comparison of Performance Max versus Search Campaigns. Discover each campaign's strengths, learn how they can complement each other, and make an informed decision that aligns perfectly with your business objectives. 🎯📊👍 If you find this video insightful, please hit the "like" button, and subscribe.
⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation
What's in this video:===========0:00 Introduction1:30 What is Performance Max2:09 Search Campaigns2:28 Performance Differences03:20 Differences between the two3:48 Which Should You Use4:18 Run Both Together5:12 Is Cannibalization an Issue===========
🔍 What You'll Learn:
-The innovative approach of Performance Max and its automated reach across multiple Google channels.-The precision and control offered by Search Ad Campaigns, targeting users with high intent.-Performance insights: understanding cost per conversion and conversion rates for both campaigns.-Strategies for combining Performance Max and Search campaigns for a full-funnel marketing approach.-Tips on avoiding cannibalization and optimizing your Google Ads strategy for both new and returning customers.
👍 If you find this video insightful, please hit the "like" button, subscribe for more digital marketing strategies and tips, and don't hesitate to reach out for personalized assistance with your digital marketing needs at toby@39celsius.com.
🔗 Useful Links:
Full Post Here: https://www.39celsius.com/performance-max-vs-search-campaign-which-one-is-better/More helpful posts about Google Ads: https://www.39celsius.com/category/search-engine-marketing/ppc/
MARKETING HELP - BOOK A CALL WITH ME:Calendar link: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation
💬 Have questions about Google Ads, SEO, or Facebook Ads? Leave a comment below or contact Toby directly. Looking to boost your company’s digital marketing results? Let’s discuss your project!
Contact us: https://www.39celsius.com/Visit our office at:32605 Temecula Pkwy, Ste 211Temecula, CA 92592Phone: 951-444-0174
#performancemax #performancemaxvssearch #GoogleAds #SearchCampaigns #PPC #SEM (Search Engine Marketing) #GoogleAdsTips

Digital Marketing Beginner's Guide (no tech jargon): Actionable Tactics You Can Use Now

Tired of digital marketing feeling like it's a waste of time? 😫 This is your ULTIMATE BEGINNER'S GUIDE specifically for local businesses who need to see real results FAST! 🚀
In this video, I break down the essential strategies to attract local customers online within the next 30 days. 🗓️ No more tech jargon – just actionable tactics and explanation you can implement immediately. 
Here's what you'll learn:✅ The real secret weapon of digital marketing for local success.✅ Simple explanations of SEO, social media, Google Ads, and more!✅ Organic vs. Paid Marketing: Which is right for YOU right now? 💰✅ Direct Response vs. Brand Awareness: Stop making this costly mistake! 🛑✅ Search vs. Discovery Marketing: Find customers actively looking AND those who aren't! 👀✅ How to effectively market PRODUCTS 🛍️ vs. SERVICES 🛠️ locally.✅ Your 3 IMMEDIATE ACTIONS to start growing online TODAY! 🌱
What's In This Podcast: -------------------0:00 Introduction1:26 What is Digital Marketing?2:05 Why Digital Marketing is Secret Weapon3:17 Understanding Digital vs. Traditional Marketing4:35 Diffence Between Strategy vs Tactics5:26 Core Four - Your Offer5:46 Core Four - Ideal Customer5:58 Core Four - Your Message6:46 Core Four - Where to Find Your Customers7:26 Organic vs. Paid Marketing: Choosing the Right Approach11:13 Direct Response vs. Brand Awareness13:58 Case Study: Direct Response vs Branding Differences15:47 Search Engine Marketing vs. Discovery Marketing20:25 Marketing Products vs. Services Online: Key Differences23:16 First Steps to Digital Marketing Success for Your Business24:45 Get Help with Your Local Digital Marketing--------------------
Additional Resources: Loca SEO Video Series:Video 1 - Local SEO: Local SEO: Your Secret Weapon to DOMINATE Local Search (46% of Google Searches!) 🎯, https://youtu.be/iqtmPKXJ7YEVideo 2 - How To Optimize Your Google Business Profile, https://youtu.be/aA1881I5NFwVideo 3 - Local SEO Secret Weapon: Find EXACTLY What Your Customers Are Googling! (Free Tools Included), https://youtu.be/enNnntSo_mwVideo 4 - Unlock the Secret to Local SEO: How to Master Local Citations for Your Business!, https://youtu.be/7itYIJGlbQYVideo 5 - Easy On-Page SEO Tips: https://youtu.be/v-beu_f-3fQVideo 6: Best Practices for Managing Reviews:  https://www.youtube.com/watch?v=dw5lmmalLQ
-How to use a Demand Gen Google Ads campaign for $10/day to target people on YouTube: https://youtu.be/r3FrbelUZrw-Conversion Tracking, video: https://youtu.be/pjqzBgMXt2I, blog:  https://www.39celsius.com/google-ads-conversion-tracking/-How to choose the right Google Ads Campaign type, video: https://youtu.be/weiToabf5-Q and blog, https://www.39celsius.com/how-to-choose-the-right-google-ads-campaign-type/
📢 And if you need help with your company's digital marketing, connect with me now:📧 Email: toby@39celsius.com🗓️ Book a 15-Minute Call: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation🌐 Website: https://www.39celsius.com/
Contact us: 32605 Temecula Pkwy, Ste 211Temecula, CA 92592📞Phone: 951-444-0174
#marketingtips #Temecula #TemeculaWineCountry #digitalmarketing #marketingguide  #smallbusinessmarketingtips #marketingforsmallbusiness #smallbusinessmarketing

Stop Wasting Money! How to Create Digital Marketing Strategies That Actually Work (NOW!)

Tired of throwing money at digital marketing and seeing zero results? You're not alone!
In this video, I break down exactly how to create digital marketing strategies that work for YOUR small business so you can profitably grow your business.
With over 20 years of experience, I've helped countless businesses ditch the guesswork and focus on what truly drives sales.
We'll cover:
🎯Understanding Your Ideal Customer: Learn how to pinpoint your target audience and tailor your messaging for maximum impact. (00:01:02)
🎯Finding Your Customers Online: Discover where your ideal customers spend their time and how to meet them there. (00:04:15)
🎯Cost-Effective Paid Strategies: Maximize your budget and reach the right people without breaking the bank. (00:05:55)
🎯Measuring and Adjusting for Success: Track your results, optimize your campaigns, and continuously improve your ROI. (00:08:25)
🎯Stop wasting time and money on ineffective marketing. Learn how to create digital marketing strategies that deliver real results!

🔍How to Calculate CAC (Customer Acquisition Cost), And Uncover Hidden Marketing Leaks ⚡

Are your marketing dollars disappearing? 💸 Learn how to calculate your Customer Acquisition Cost (CAC) and ensure your business is profitable! Discover the secret to making smarter marketing decisions and scaling your business effectively. 🚀
In this video, we'll cover:
-What CAC is and why it's your financial GPS 🧭
-The simple formula for calculating CAC (and what expenses to include!) 📊
-Real-world examples of CAC calculations 💼
-Understanding Customer Lifetime Value (CLTV) and why it matters just as much 🤝
-How to use CAC and CLTV together to maximize profits.
-How to build a spread sheet to track CAC and CLTV. -How to ensure your CAC decreases as you scale.
-Stop flying blind! Learn how to optimize your marketing spend and boost your bottom line. 🎯
 
Don't forget to track your CAC and CLTV, analyze your data, and optimize your marketing spending.
 
📢 And if you need help with your company's digital marketing, connect with me now:
📧 Email: toby@39celsius.com
🌐 Website: https://www.39celsius.com/
 
Contact us: 32605 Temecula Pkwy, Ste 211 Temecula, CA 92592
📞Phone: 951-444-0174
#Temecula #TemeculaWineCountry #CAC #CustomerAcquisitionCost #MarketingMetrics #MarketingTips #CustomerLifetimeValue #DigitalMarketing #BusinessGrowth

🚀 How to do a Basic SEO Audit & Uncover Hidden Ranking Killers Now 📈

Is your website invisible on Google? You're losing potential customers every day! In this video, I'll walk you through a simple SEO audit that you can do yourself to uncover hidden ranking killers before your competitors do.
We'll cover essential checks, including:
- 🔑 Keywords: Are you using the right words on your website so Google understands what you offer? (Think "fresh bread near me" for a bakery!)
- 📱 Mobile-Friendliness: Does your website look and function perfectly on smartphones? (Most searches happen on mobile!)
- 🔗 Backlinks: Are other reputable websites linking to yours? (It's like getting a vote of confidence from Google!)
- ⏱️ Page Speed: How fast does your website load? (Slow sites drive visitors away!)
- 📍 NAP Consistency: Is your business name, address, and phone number consistent across the web? (Crucial for local SEO!)
- ✅ This simple SEO audit checklist will help you understand how Google sees your website, and identify areas for improvement. Even small tweaks can make a big difference in your search rankings.
 
Resources Mentioned:
-Google Search Console: https://search.google.com/search-console/about
-How to Use Google Search Console to Improve SEO: https://www.39celsius.com/4-easy-ways-to-use-google-search-console-to-improve-your-seo/
-PageSpeed Insights: https://pagespeed.web.dev/
-Landing page best practices: https://www.39celsius.com/ppc-landing-page-best-practices-how-to-create-high-converting-landing-pages/
-How to Choose, Find, and Discover keywords for SEO using free tools: https://www.39celsius.com/how-to-choose-keywords-for-seo/
-Case study regarding page speed and organic traffic decline: https://www.39celsius.com/core-web-vitals-mistake-leads-to-50-drop-in-seo-traffic-heres-why/
Local SEO Video Series:
-Video 1 - Local SEO: Local SEO: Your Secret Weapon to DOMINATE Local Search (46% of Google Searches!) 🎯, https://youtu.be/iqtmPKXJ7YE
-Video 2 - How To Optimize Your Google Business Profile, https://youtu.be/aA1881I5NFw
-Video 3 - Local SEO Secret Weapon: Find EXACTLY What Your Customers Are Googling! (Free Tools Included), https://youtu.be/enNnntSo_mw
-Video 4 - Unlock the Secret to Local SEO: How to Master Local Citations for Your Business!, https://youtu.be/7itYIJGlbQY
-Video 5 - Easy On-Page SEO Tips: https://youtu.be/v-beu_f-3fQ

🚀 PPC Landing Page Best Practices: How to Create High-Converting Landing Pages 💰💰

In this podcast, I'll show you the PPC landing page best practices you need to know to get the most out of your Google Ads campaigns. We'll cover everything from the fundamentals of landing page design to advanced strategies like retargeting and personalization.
Here's what you'll learn:
The #1 mistake most businesses make on their landing pages ❌
How to write headlines that grab attention and drive action ✍️
The secret to creating calls to action that convert 🧲
Why social proof is essential for building trust 👍
How to optimize your landing page for speed ⚡️
The power of A/B testing 🧪
Advanced strategies to take your landing page to the next level 🚀
Plus: I'll share a real-world case study of how we helped clients increase their conversions by 91%!

How to Choose the Right Google Ads Campaign Type. (Explained, Simplified, Win) 🎯💡

Are you using the RIGHT Google Ads campaign type? 🤔 Choosing the wrong campaign type can be a costly mistake and means you could be wasting your ad spend.
This video provides a simple, step-by-step guide to understanding the different Google Ads campaign options and selecting the perfect one for your business goals. ✅ I'll also show you a simple table that makes it easy to visually compare campaign types and choose the best one for your needs. Don't miss out – watch now!

Dominate Google with Video SEO