Toby Danylchuk | 39 Celsius Web Marketing Consulting

🛑 Is Your WordPress Site INVISIBLE? Fix 3 Hidden SEO and GEO Growth Killers TODAY!
As a busy small business owner, you don't have time to waste on complicated SEO fixes. The harsh reality is that a single unchecked box could be blocking 100% of your traffic from Google and AI Chatbots like Gemini and ChatGPT. You're silently losing rankings, visibility, and customers.
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In this fast-paced, step-by-step tutorial, I simplify everything into a 3-Phase WordPress SEO for Beginners Checklist. This is not just traditional SEO; it's also Generative Engine Optimization (GEO) to ensure your business appears in AI Overviews!
What's in this video: =========0:00 Stop Losing Traffic: Fix the #1 WordPress SEO Mistake!0:26 What You'll Learn: The Complete Beginner's SEO Checklist1:35 Phase 1: Critical Foundation (SEO & GEO Explained)2:13 The WordPress SEO Advantage 2:31 🔑 SEO Step 1: Critical Foundational Setup2:43 🛑 #1 Mistake: Uncheck "Discourage Search Engines"3:12 📈 Set SEO-Friendly Permalinks (Boost Click-Through Rate)4:08 ⚠️ Warning: Never Change URLs on Established Sites!5:08 How to Keep Your SEO Equity (Using 301 Redirects)5:55 WWW vs. Non-WWW: Consistently Choose One (Canonicalization)6:39 Essential Tools: Install the Best SEO Plugin7:14 SEO Titles & Meta Descriptions (Optimize for Clicks)8:03 🗺️ Generate & Submit Your XML Sitemap8:41 Connect to Google Search Console (Critical for Indexing)9:23 Phase 2: Optimizing Content & On-Page SEO9:35 Free Keyword Research Strategy (Find What Users Search)10:31 Optimize Title Tag, Meta Description, & Post Name11:36 📑 Structure Your Content with Header Tags (H1, H2, H3)12:12 Content Quality: Write Naturally (Avoid Keyword Stuffing)12:23 AI Writing Tip: Create a Gemini Gem for Your Audience12:49 Organize Content with WordPress Categories & Tags14:07 🔗 Internal Linking: The Most Overlooked SEO Essential14:53 Custom Schema Markup (Boost Visibility with Rich Snippets)15:41 Phase 3: Technical SEO (Speed & Security)15:43 🚀 Improve Site Speed (Check Your Hosting & Caching)16:21 Optimize Images for Faster Loading & Image Search Traffic17:59 ✅ Site Security: Ensure You Use HTTPS (SSL Certificate)18:21 Use "No Follow" on Sponsored/External Links (Avoid Penalties)18:45 Be Patient: SEO is a Marathon (The Long-Term View)19:01 Next Steps: Get Your Free SEO Strategy Roadmap Session=========
Here's what you will master (in 3 simple phases):➜Phase I: The Critical Foundation: Discover the #1 setting that kills all your traffic (Settings - Reading check) and the simple URL structure that boosts click-throughs.➜Phase II: Essential Tools & Verification: Which single SEO plugin you need and the mandatory setup steps to get Google to find and index your site quickly (Google Search Console).➜Phase III: Optimizing Content & GEO: Free and fast ways to do keyword research, how to structure your pages with H1/H2 tags for AI, and the critical role of Internal Linking.
--Additional Resources--Want to go deeper on your SEO journey? Check out these related videos and blog posts:
🔗 Complete Local SEO Video Series: https://www.youtube.com/playlist?list=PLvNERf1ABUcMOOmY-eHq3ayPxj9_VLM3v🔗 Google Search Console Deep Dive: Top 4 Easy Ways to Use Google Search Console to Improve Your SEO: https://youtu.be/cYuEIUZgjwo?si=wDnJEPv34pUmsbsH🔗Image Optimization: How to Optimize Images for SEO: A Picture-Perfect Strategy:  https://youtu.be/z6AoFvVCvg0?si=icytXzmmSOG8k-DG🔗Content Organization: How to use WordPress Categories for Better SEO: https://youtu.be/y0pUXk6L6XY?si=y6XLD-879tQV3U9h
Ready to secure your traffic and stop stressing about SEO maintenance?
➡️ Grab your Free SEO Maintenance Roadmap Session here: https://keap.app/booking/tobydanylchuk/local-seo-consultation
👍 Like this video and 🔔 Subscribe to our channel for future videos!
📢 And if you need help with your company's digital marketing, connect with me now:📧 Email: toby@39celsius.com🌐 Website: https://www.39celsius.com/⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation
Contact us: 32605 Temecula Pkwy, Ste 305Temecula, CA 92592📞Phone: 951-444-0174
#WordPressSEO #SEOforBeginners #SEOChecklist #WordPressTutorial #WebsiteTraffic #Temecula #TemeculaWineCountry #GenerativeAI #GoogleSEO #AIOptimization #ChatGPT #GoogleGemini  #FixSEOMistakes #WebsiteIndexing #PermalinkStructure #SiteSpeed #TechnicalSEO #KeywordResearch #OnPageSEO Audience & Branding #SmallBusinessSEO #DigitalMarketing #WebMarketing

Struggling to make your small business budget work on Google Ads? You're not alone! Google is pushing a recommendation called 'Display Expansion,' and while it promises an optimization boost, it's actually one of the easiest ways to burn through your cash without getting quality leads or sales.
In this video, I explain in simple terms why 'Display Expansion' is a hidden trap for small and medium-sized businesses and why you should ignore it right now! 💰
►Subscribe to my channel for more digital marketing tactics: https://bit.ly/48VaOre
What's inside this video================= 0:00 Google Ads Display Expansion: Hidden Trap?  1:07 What is Google Display Expansion? (GDN Explained) 1:42 The Upside: Benefits of Display Expansion (Reach & Ease) 2:00 The Small Business Trap: Low-Quality Display Traffic 2:41 Why Your Conversion Rate Plummets (High Bounce Rate) 2:56 Drawback: Loss of Control & Mixed Metrics 3:25 The Verdict: Should You Use Display Expansion? 3:36 Best Practice: Create a Separate Display Campaign================= 
Why This Matters to Your Business:Google Ads often recommends tactics that make them more money, but not you. 'Display Expansion' can mix your valuable, high-quality search traffic with low-quality browsing traffic.
❌ Lost Money: Your budget gets spent on people who are just browsing, not ready to buy.❌ Lost Control: You can't tell which ads are working, making it impossible to improve your results.✅ The Fix: Learn the simple, controlled method for using the Display Network if you ever need it.------➡️ Grab your Free Google Ads Strategy Session here: https://keap.app/booking/tobydanylchuk/local-seo-consultation
👍 Like this video and 🔔 Subscribe to our channel for future videos!
🚀 Next Steps & Resources:🔗Watch my other Google Ads videos: https://www.youtube.com/playlist?list=PLvNERf1ABUcMR52WKe4mL9AHyVgjf4w_V
📢 And if you need help with your company's digital marketing, connect with me now:📧 Email: toby@39celsius.com🌐 Website: https://www.39celsius.com/⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation
Contact us: 32605 Temecula Pkwy, Ste 305Temecula, CA 92592📞Phone: 951-444-0174#googleads  #SmallBusinessMarketing #DisplayNetwork #DigitalMarketingTips #Budgeting #GoogleAdsHacks #temecula  #TemeculaWineCountry #inlandempire #murrieta

Is your business finally on the first page of Google? That's amazing! But if your next thought is, "Time to stop paying for SEO," you're about to make the costliest mistake a small business owner can make.
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In this video, I share two real-world case studies with data charts to prove why pausing your SEO efforts is not a smart cost-saving measure—it's a recipe for disaster that forces you to pay a massive "catch-up tax" later.
What You'll Learn in This Video:We reveal the true cost of losing SEO momentum through real client data:
➜Case Study 1: The Mouthguard Company 📉 See the charts showing how a successful e-commerce brand thought they could "ride the momentum," only to lose two-thirds of their organic traffic in just 90 days. Learn the secret of the SEO Compound Effect and why stopping kills it instantly.➜Case Study 2: The Wedding Venue ⚙️ This story proves why technical SEO maintenance is non-negotiable. See how a non-SEO platform update wiped out essential Schema Markup, costing the venue thousands of ranking positions overnight. SEO guards your asset against silent, performance-killing errors.
The 3 Fatal Flaws of Stopping SEO:Your rankings drop dramatically when you stop because of three simple truths your competitors know:
1️⃣ Competitors Don't Stop: SEO is a marathon, and the minute you stop running, everyone else passes you and takes your spot.2️⃣ Google Never Stops Updating: Google is constantly changing its algorithms. If you're not monitoring, the next update can wipe you out without warning.3️⃣ The Rise of AI (AEO/GEO): The future of search (Chatbots and Generative AI) overlooks sites that are stale. Pausing efforts degrades your authority, making you invisible to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
Your Actionable Takeaways:-View SEO as Infrastructure: It's a non-negotiable foundation, not an expense to be cut.-Maintain the Compound Effect: Consistent effort builds unstoppable authority; pausing forces you to start over from a more expensive position.-Capture the 'Unexplored 20%': Stop publishing fresh, optimized content, and you lose your chance to capture the high-intent traffic from the 15-20% of searches Google has never seen before.
--Additional Resources--🔗 Blog Post on this topic: https://www.39celsius.com/the-cost-of-pausing-seo/🔗 Additional SEO case studies: https://www.39celsius.com/seo-case-studies-real-results-and-strategies-for-boosting-website-traffic-and-rankings/
Ready to secure your traffic and stop stressing about SEO maintenance?
➡️ Grab your Free SEO Maintenance Roadmap Session here: [Your Calendar Link/Landing Page]
👍 Like this video and 🔔 Subscribe to our channel for future videos!
📢 And if you need help with your company's digital marketing, connect with me now:📧 Email: toby@39celsius.com🌐 Website: https://www.39celsius.com/⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation
Contact us: 32605 Temecula Pkwy, Ste 305Temecula, CA 92592📞Phone: 951-444-0174
#SEO #SEOCaseStudy #DigitalMarketing #MarketingStrategy #WebMarketing#BusinessStrategy #OrganicTraffic #SEOTips #SmallBusiness #AEO (Answer Engine Optimization)#GEO (Generative Engine Optimization) #TechnicalSEO #CoreWebVitals #CompoundEffect #ConceptOverview #CaseStudy #SchemaMarkup #Temecula #TemeculaWineCountry

How much money is your business losing by only chasing new customers? This video breaks down the Google Ads 'Upload Customer Match Lists' recommendation and shows you how to use the most valuable data you own—your first-party customer list—to drive highly profitable repeat sales.
►Subscribe to my channel: https://bit.ly/48VaOre
What's In This Video: =================0:00 | Intro: Stop Leaving Money on the Table 💰0:46 | What is Google Customer Match & First-Party Data1:33 | 3 BIG Wins of Customer Match Lists (Why Bother?)1:40 | Win 1: Highly Targeted Sales & Cross-Selling1:54 | Win 2: Rocket Fuel for Smart Bidding (Target CPA) 🚀2:12 | Win 3: Wasting Budget Fix (Audience Exclusion)2:40 | 3 Common Hang-Ups: List Size, Quality, & Legal Compliance3:40 | The Final Verdict: Should You Upload Your Customer List? 4:08 | Next Steps & How to Get a Google Ads Audit 📞=================
📢 And if you need help with your company's digital marketing, connect with me now:📧 Email: toby@39celsius.com🌐 Website: https://www.39celsius.com/⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation
Contact us: 32605 Temecula Pkwy, Ste 305Temecula, CA 92592📞Phone: 951-444-0174
#Temecula #TemeculaWineCountry #GoogleAds #CustomerMatch #GoogleAdsTips #DigitalMarketing #AdWords #FirstPartyData #ROAS #googleadsrecommendations

You're a business owner with a crucial question: "How much are Google Ads really going to cost me?" 🤔
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In this video, we pull back the curtain on Google Ads pricing. Discover the hidden factors that impact your costs, from your industry to your ad quality. We’ll show you how to use these insights to slash your costs and start getting a real return on your investment. Don't let a fear of costs stop you from reaching new customers.
Inside this video:
➜Why the cost of a click isn't the most important metric.➜The secret formula (Ad Rank) that determines who wins the auction.➜The surprising way a great website can lower your ad spend.➜How to set up your campaign like a pro to maximize every dollar.➜A real-world example of a high-quality vs. low-quality campaign and the dramatic difference in cost per click.
🔗 Links & Resources Mentioned:
-Video: How Much Should I Spend on Google Ads? https://youtu.be/gEskU907_3E-Blog post: https://www.39celsius.com/how-much-should-i-spend-on-google-adwords-ppc/
-Video: Low Budget Google Ads Strategies - 10 Ad Hacks to Outsmart Your Competition Without Breaking the Bank: https://youtu.be/z3jQd_4Se78-Blog post: https://www.39celsius.com/low-budget-google-ads-strategies/
-Video: Google Ads Conversion Tracking - Don’t Start Without It: https://youtu.be/pjqzBgMXt2I-Blog post: https://www.39celsius.com/google-ads-conversion-tracking/
-Video: The Power of Aligning Landing Pages With Google Ads: https://youtu.be/WRTAoX6S1t0-Blog Post: PPC Landing Page Best Practices: https://www.39celsius.com/aligning-landing-pages-with-google-ads/
Looking for personalized guidance to amplify your digital marketing results?📢 Connect with me now:📧 Email: toby@39celsius.com🌐 Website: https://www.39celsius.com/⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation
Contact us: 32605 Temecula Pkwy, Ste 305Temecula, CA 92592📞Phone: 951-444-0174
#GoogleAds #PPC (Pay-Per-Click) #DigitalMarketing #OnlineAdvertising #MarketingStrategy #GoogleAdsCost #CPC (Cost-Per-Click) #QualityScore #AdRank #GoogleAdsBudget #AdWords #SmallBusinessMarketing #MarketingROI #PayPerClickTips #LowerYourCPC #MarketingHacks #ProfitGrowth #BusinessTips #tobydanylchuk  #39Celsius #Temecula #Murrieta #temeculaWineCountry #temeculavalley

Are you tired of your Google Ads budget disappearing with no results? 😩 Many small businesses waste 25% or MORE of their ad spend! This video is your guide to optimizing your Google Ads campaigns.
In this video, I reveal 7 SIMPLE, ACTIONABLE steps to attract more customers and boost your ROI – no tech wizardry required! ✨
In this video, you'll discover:How often to optimize your Google Ads for maximum impact.Tip 1: Use Negative Keywords to stop wasting money on irrelevant searches.Tip 2: Focus on Specific Keywords (Long-Tail & Exact Match) to reach the RIGHT people.Tip 3: Ditch "Vanity Metrics" and focus on what truly drives your business (Conversions, CPA, ROAS).Tip 4: Smartly Target Your Audience & Schedule to show ads at the best times and places.Tip 5: Use Ad Assets (Extensions) to make your ads bigger and more informative.Tip 6: Optimize Your Landing Pages to close the deal and lower your costs.Tip 7: Ensure Accurate Conversion Tracking – the #1 tip for knowing what's working!Don't let Google Ads eat your budget! Implement these tips TODAY and turn your digital marketing around.
👍 If you found this video helpful, please LIKE and SUBSCRIBE to the channel for more strategies, tips, and tactics to boost sales and profits! Let me know your Google Ads questions in the comments below! 👇
Looking for personalized guidance to amplify your digital marketing results?📢 Connect with me now:📧 Email: toby@39celsius.com🌐 Website: https://www.39celsius.com/⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation
Contact us: 32605 Temecula Pkwy, Ste 305Temecula, CA 92592📞Phone: 951-444-0174

💼 "Master Google Trends for Market Research & Turbocharge Your Marketing!" 🚀https://www.39celsius.com/improve-your-marketing-strategy-in-10-minutes-with-google-trends/
Ever wondered how to stay ahead of the curve in your industry? 🤔 We've got you covered! In our latest video, we dive deep into the world of Google Trends, a free and powerful tool that can revolutionize your market research and marketing strategy. 📈
From uncovering 🔥hot keywords to spotting seasonal 📆 trends, we'll show you how to harness Google Trends to its full potential. You'll learn how to monitor popular search terms, identify emerging trends, plan your content calendar, manage inventory, and so much more! 🛠️
Whether you're a small business owner, a digital marketer, or just a curious mind, this short video is packed with valuable insights that you don't want to miss! 🎯
So why wait? Click on the link below, grab some popcorn 🍿, and let's explore the magic of Google Trends together! 🌐
Don't forget to like 👍, share ➡️, and subscribe ✔️ for more marketing tips and tricks. Join our community and let's navigate the digital marketing world together! 💪
⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation
**If you want to elevate your business' sales and profitability through digital marketing, reach out to us now to find out how we can help. 
Contact us: https://www.39celsius.com/contact-us/Visit our office at:32605 Temecula Pkwy, Ste 211Temecula, CA 92592Phone: 951-444-0174
#GoogleTrends #SmallBusinessMarketing #MarketResearch #StayAhead

Use these five basic steps for setting a blog content strategy to write content that your customers want to read. https://www.39celsius.com/how-to-develop-a-blog-strategy-in-5-steps/
Content that has a chance at ranking in Google organically. And content that other people want to share so you can get more exposure. These steps will get you going.
 
✅ First, start with profiling who your ideal customers are. Any good strategy starts with the customer.Why this step is essential: 
Starting here ensures you write customer-focused content that matters to your future customers and in a tone they want to read. You don't want to write about content they do not care about. And this all comes from understanding the various customer types you have and each segment's unique needs and wants.Here's how to profile your customers.Write a descriptive customer outline for various types of customers. This document is referred to as a customer avatar. The outline for each customer segment would contain the following info:-Age-Gender-Demographics-Goals/values-Pain points/what they struggle with-Character/personality-Wants/needs,-Objections to close a sale-Where do they hang out online
✅ Second, utilize keyword/topic research. Identify what types of content your customer is searching for.
-Common questions your customers have-Ask your sales team-Browse Facebook groups-Quora for issues/questions-Look at what your competitors are writing about-Are they missing topics?-Can you improve upon their content?-Are they missing certain types of content that you can fill in, e.g., video, infographs, images-Leverage Google Keyword Planner, Google Trends, other SEO tools
✅ Third, narrow these topics down and prioritize your content production based on which topics/keywords have the most economic value to you and the most search volume.
Some topics are merely informational vs. transactional.The Google Keyword planner can be an excellent place to start to generate ideas and to understand which topics/keywords are most economically valuable (higher cost-per-click typically means more economic value since others are willing to bid up the price per keyword)
✅ Fourth, develop your blog promotional strategy? How will you promote your content?
-Develop an outreach strategy leveraging social media and email marketing-Create a paid social strategy to promote your content to your ideal customers-Identify and establish relationships with influencers in your industry that can help with exposure-Start an email newsletter and make sure your blog content is promoted here-Make sure people can sign up on your website for your latest content
✅ Fifth, set a blog content calendar of topics and publish regularlySet a reasonable content publishing frequency and stick to it. A content calendar will keep you on track.-----------Read our SEO case studies: https://www.39celsius.com/seo-case-studies-real-results-and-strategies-for-boosting-website-traffic-and-rankings/
Contact us: https://www.39celsius.com/contact-us/Visit our office at:32605 Temecula Pkwy, Ste 211Temecula, CA 92592Phone: 951-444-0174

Ever wondered what separates top-ranking websites from the rest in search results? 🤔 It's not just about quality content, it's also about OPTIMIZED IMAGES! 🖼️💥 https://www.39celsius.com/how-to-optimize-images-for-seo-a-picture-perfect-strategy/Join us as we unravel the secrets of image optimization for SEO in this comprehensive guide. 📚✨
Check out our free guide to dominate your local market: https://www.39celsius.com/dominate-your-local-marketing-with-local-seo/
⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation
From choosing the right image format to resizing tricks and adding the perfect captions, titles, and meta descriptions - we cover it all! 💡🎯 Witness real-life examples of well-optimized images and understand how they contribute to faster loading times, enhanced user experience, and skyrocketing engagement. 🚀🏆
Don't let your website lag behind. Optimize your images TODAY and watch your SEO rankings and conversion rates soar! 📈💼 The power of image optimization is now in YOUR hands. 👊
Watch till the end for some bonus tips, and don't forget to hit that like and subscribe button for more SEO secrets! 😎👍----Got more questions on digital marketing? Share them in the comments section below. And if you need expert help with digital marketing, reach out to us now to find out how we can help you grow leads, sales, and profit. 
Don't forget to like, share, and subscribe for more insightful videos on #seo and digital marketing.
Contact us: https://www.39celsius.com/Visit our office at:32605 Temecula Pkwy, Ste 211Temecula, CA 92592Phone: 951-444-0174
🏷️#SEO #ImageSEO #Optimization #SEOTips #SearchEngineOptimization

Today we're talking about one of the most important aspects of digital marketing - how to calculate the ROI of search engine optimization, or SEO. https://www.39celsius.com/demystifying-the-roi-of-seo-the-essential-guide/
SEO can be complex, but it's one of the most cost-effective ways to drive qualified traffic to your website with one of the highest returns out of any digital marketing that you implement. 
Check out our free guide to dominate your local market: https://www.39celsius.com/dominate-your-local-marketing-with-local-seo/
And in today's video, we'll break down exactly how to track and calculate your return on investment from SEO efforts, so you can answer the question, is SEO worth it? What is the value of SEO?
We also provide a case study example that demonstrates huge growth in organic traffic from SEO efforts over 12 months. But more traffic alone doesn't automatically mean more sales or leads for your business.
That's why measuring ROI is so critical. You want to know that the time and money you're putting into SEO is actually paying off.
⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation
Read our SEO case studies: https://www.39celsius.com/seo-case-studies-real-results-and-strategies-for-boosting-website-traffic-and-rankings/
Don't forget to like and share the video if you find it helpful. Got more questions on digital marketing? Share them in the comments section below or reach out to me directly. And if you want to generate more leads, sales, and profit for your business through digital marketing, reach out to me now. 
Contact us: https://www.39celsius.com/Visit our office at:32605 Temecula Pkwy, Ste 211Temecula, CA 92592Phone: 951-444-0174